Every successful business needs multiple legs to stand strongly. Pete Baker looks at how you can check if you have the right support structure in place. ...

Some are predicting that the residential AV market will suffer with economic pressures facing homeowners. Peter Baker looks at opportunities on the commercial side. After 30-plus ...

One role of integrators is to ensure end users have a seamless technology experience. Pete Baker explains how it’s an industry-wide responsibility to provide great outcomes. ...

Every integrator loves being busy but you still need to keep in contact with potential customers of risk losing them. Pete Baker stresses the value of ...

Discussions around product prices are inevitable in the custom installation business. Pete Baker explains the importance of credibility when it comes to influencing a customer’s decision ...

Giving someone a customer experience that they won’t forget is one step toward creating a customer for life. Pete Baker outlines some tips for turning your ...

A question once reserved for children, Pete Baker explores the notion of career change as an adult, and shares some tips on how to shift your ...

As much as we would like it to, business doesn’t always come to us – sometimes you have to hustle for it. Pete Baker talks cold-calling ...

‘Go with your gut’ is a popular mantra with many, but Pete Baker suggests that it is one of the worst things you can do in ...

You interactions with a client can make or break a deal. Here, Pete Baker explores how to deliver an exceptional customer experience at every opportunity. I ...