Author: Pete Baker
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Are you afraid of your phone?
Every integrator loves being busy but you still need to keep in contact with potential customers of risk losing them. Pete Baker stresses the value of ... -
Build your house on your credibility
Discussions around product prices are inevitable in the custom installation business. Pete Baker explains the importance of credibility when it comes to influencing a customer’s decision ... -
Are you creating ‘Superfans’?
Giving someone a customer experience that they won’t forget is one step toward creating a customer for life. Pete Baker outlines some tips for turning your ... -
What do you want to be when you grow up?
A question once reserved for children, Pete Baker explores the notion of career change as an adult, and shares some tips on how to shift your ... -
Turn up the heat on a cold call
As much as we would like it to, business doesn’t always come to us – sometimes you have to hustle for it. Pete Baker talks cold-calling ... -
Don’t just react… respond!
‘Go with your gut’ is a popular mantra with many, but Pete Baker suggests that it is one of the worst things you can do in ... -
We all work for sales
You interactions with a client can make or break a deal. Here, Pete Baker explores how to deliver an exceptional customer experience at every opportunity. I ... -
If you don’t value your service, why should anyone else?
In a competitive market, having confidence in your own knowledge and skills can tip the balance. Pete Baker writes about hyping your ability, rather than cutting ... -
A change could do you good
Adapting to new environments is in Pete Baker’s blood. Recalling his grandfather’s journey to success, he share some tips to pivot your business. In 1884, in ... -
Keeping in touch…
Whether you’re the bearer of good or bad news, your client wants to hear it from you. Pete Baker stresses the importance of communication in business. ...