Generation Z may be ‘digital natives’, but baby boomers have the money. Pete Baker outlines how to sell modern technologies to an audience that, at times, ...

As a small business operator, you should always delight your prospects, even if they don’t become a customer. Pete Baker explains. Last year I was on ...

Price is one of the biggest elements in your sales process, economic engine and business health, writes Pete Baker. How do you determine the pricing for ...

Sometimes, the best ideas for your business come from the most unlikely member of your team. Pete Baker looks at the importance of honest communication in ...

Failure, for most, is not the end of the world; rather, it is the ideal opportunity to learn and grow. Pete Baker explains. Many years ago, ...

How do you make your clients experience the best it can be? Pete Baker looks at the importance of striving for a ‘seven star’ experience. I ...

Don’t let rivals win the creativity award – think of ways to make your business stand out. Pete Baker explains. Over the years I have heard ...

You have only one chance to make a good first impression. Pete Baker explains how to get ready for your next big opportunity. This year I’ve ...

Are you getting the most out of your employees? The Big Corp founder Pete Baker explains the three ‘E’s and why they are more important now ...

If you don’t plan to grow, you won’t. Pete Baker explains. It’s a brand new year; how do you want the year ahead to be written ...