Business advice
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Turn up the heat on a cold call
As much as we would like it to, business doesn’t always come to us – sometimes you have to hustle for it. Pete Baker talks cold-calling ... -
IEC 62368.1… Hazards begone!
Update introduces increased safety measures to counter death and injury among installers. Josh Jennings reports. As the relevant Standard continues to mature, audio and video equipment ... -
A wake-up call for distributors
The distribution market has been disrupted by a huge new player. Specialists Greg O’Loan and Tony Corley talk to Ainsleigh Oates about being competitive in the ... -
Developing a ‘7 star’ experience
How do you make your clients experience the best it can be? Pete Baker looks at the importance of striving for a ‘seven star’ experience. I ... -
Commoditise and thrive
There seems to be attempts on the part of several suppliers to introduce commoditisation into the systems integration market as part of a race to the ... -
How to make your business stand out
Don’t let rivals win the creativity award – think of ways to make your business stand out. Pete Baker explains. Over the years I have heard ... -
The importance of selling yourself
You have only one chance to make a good first impression. Pete Baker explains how to get ready for your next big opportunity. This year I’ve ... -
Don’t be afraid to ask for help
Often small business owners trade on with blind optimism, hoping that ‘things will get better’. In reality it normally doesn’t, although there are exceptions, and the ... -
Subtlety in marketing
When defining ‘marketing’, we say to our clients that it is any type of communication; any part of their business that communicates with the outside world ... -
The rules and regulations of being an employer
The vast majority of small businesses in Australia kick off as solo efforts, as one person takes their great inspiration or idea, adds a bucket load ...
