Author: Pete Baker
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That’s too expensive, my customer would never buy that
In the AV industry, it’s easy for integrators and end users to urn up their noses at the price. Pete Baker explains why it shouldn’t always ... -
Is your company sitting on a one-legged stool?
Every successful business needs multiple legs to stand strongly. Pete Baker looks at how you can check if you have the right support structure in place. ... -
Expanding your horizons into commercial
Some are predicting that the residential AV market will suffer with economic pressures facing homeowners. Peter Baker looks at opportunities on the commercial side. After 30-plus ... -
How can we protect our industry from losing customers due to poor experiences?
One role of integrators is to ensure end users have a seamless technology experience. Pete Baker explains how it’s an industry-wide responsibility to provide great outcomes. ... -
Are you afraid of your phone?
Every integrator loves being busy but you still need to keep in contact with potential customers of risk losing them. Pete Baker stresses the value of ... -
Build your house on your credibility
Discussions around product prices are inevitable in the custom installation business. Pete Baker explains the importance of credibility when it comes to influencing a customer’s decision ... -
Are you creating ‘Superfans’?
Giving someone a customer experience that they won’t forget is one step toward creating a customer for life. Pete Baker outlines some tips for turning your ... -
What do you want to be when you grow up?
A question once reserved for children, Pete Baker explores the notion of career change as an adult, and shares some tips on how to shift your ... -
Turn up the heat on a cold call
As much as we would like it to, business doesn’t always come to us – sometimes you have to hustle for it. Pete Baker talks cold-calling ... -
Don’t just react… respond!
‘Go with your gut’ is a popular mantra with many, but Pete Baker suggests that it is one of the worst things you can do in ...
