Sony has launched three native 4K SXRD home cinema projectors in the VPL-VW590ES, VPL-VW790ES and the flagship model VPL-GTZ380, offering innovative processing, impressive brightness and best-in-class viewing experiences.

Sony Professional Solutions display, product manager – Australia and New Zealand Anna Tan says the company is thrilled to release its range: “Offering a big screen, immersive viewing experience that delivers the creator’s true intent is a core goal when developing our new projectors, and these new models are no exception.”

The VPL-VW590ES and VPL-VW790ES, lamp and laser models respectively will replace their predecessors and give users an incredibly clear HDR experience, implementing a new picture processor called X1 for projector which is based on Sony’s TV units.

One of the most impressive features in the new range is a dynamic HDR enhancer which adds a more detailed analysis of performance and boosts the devices’ strength. This new HDR feature analyses each scene to deliver the best contrast performance when viewing HDR content, making the bright scenes brighter and the dark scenes darker. The dynamic range of contrast and brightness is further expanded by linking with the laser and iris.

Sony’s Unique Super Resolution “Reality Creation” Technology, X1™ for projector analyses each scene to enrich 4K content and real-world detail and texture. Even content filmed in 2K or Full HD is upscaled close to 4K. Resolution of each subject is then optimised to reproduce real-world textures.

The flagship VPL-GTZ380 boasts an overwhelming image expression and HDR performance with its high contrast, brightness and wide colour gamut in a compact body size (51kg), vastly elevating customers’ favourite movies, TV shows and games. This model features the “X1 Ultimate for projector,” to enable enhanced picture quality.

It incorporates a newly-developed 0.74” native 4K SXRD panel with improved light stability and a new laser light source using a red laser diode in addition to the two different-wavelength blue laser diodes. This enables the model to achieve an impressive 10,000 lumens and a wide colour gamut of 100% DCI-P3 without any loss of brightness. With low acoustic noise and compact chassis, this industry-leading projector offers flexible installation possibilities.