Sennheiser branches into VR with Dear Reality
Sennheiser has taken a majority shareholding in Dear Reality, an expert in spatial audio algorithms and VR/AR audio software.
Dear Reality will continue to operate as a separate company based in Düsseldorf. Customers will be able to rely on existing dearVR products and look forward to joint VR/AR workflows by Sennheiser and Dear Reality.
Dear Reality is well-known for its dearVR PRO binaural, Ambisonics and multichannel encoder with totally realistic room virtualisation.
Uwe Cremering, who is responsible for AMBEO Immersive Audio at Sennheiser will support the company as a third chief executive alongside founders Achim Fell and Christian Sander.
Sennheiser co-chief executive Dr Andreas Sennheiser says: “For us, 3D audio is the future. With AMBEO, Sennheiser is active in all areas of immersive audio production, from the initial recording to mixing and processing and, finally, reproduction. Audio software is an important building block in this production chain, especially as regards VR/AR applications.”
His co-chief executive Daniel Sennheiser adds that they are delighted to gain additional highly qualified software experts and further 3D audio products in Dear Reality.
Dear Reality founders Achim Fell and Christian Sander say they’ve been working closely with Sennheiser for the past 18 months and are excited to become part of the family.
“3D audio software has an ever-increasing importance in audio production. Together, we will expand our innovative, professional end-to-end workflows, and develop new ones.”