LG Electronics has announced the start of sales for its 8K OLED TV with pre-orders for the 88-inch set starting in South Korea, and availability in other markets following in the third quarter of the year.

It is LG’s largest OLED TV to date and it features the company’s second- generation α (Alpha) 9 Gen 2 8K intelligent processor. The processor elevates picture and sound quality with deep learning technology and access to an extensive database of visual information.

The processor also analyses ambient light conditions when viewing HDR content to optimise screen brightness. It also features an immersive audio experience that is boosted by an intelligent algorithm to deliver 5.1 surround sound.

The TV also supports automatic low latency mode (ALLM), variable refresh rate (VRR) and enhanced audio return channel (eARC). It will also, in some markets, offer built-in versions of Google Assistant and Amazon Alexa for added flexibility, convenience and control of the TV and connected smart devices.

LG president of the mobile communications and home entertainment Brian Kwon says: “Being the first to market with the world’s first and largest 8K OLED TV shows our commitment to leading the ultra-premium TV segment and delivering the ultimate viewing experience.

“LG was a pioneer in bringing OLED to market and we will continue to introduce state-of-the-art TV technologies that push the boundaries of what’s possible in home entertainment.”