Hisense has introduced the XR10, positioning it as a premium home cinema solution designed for high-brightness environments and simplified setup.

First showcased at CES 2026, the XR10 delivers up to 6,000 ANSI lumens, which Hisense says makes it the brightest long-throw laser projector in its class. The system is designed to maintain consistent brightness and image quality over extended viewing sessions through a liquid cooling system engineered for thermal stability.

The projector supports 4K resolution with IMAX Enhanced and Dolby Vision compatibility, alongside an advanced iris system that delivers a dynamic contrast ratio of up to 60,000:1 for deeper blacks and improved highlight detail.

The system includes AutoMagic AI Adjusting 3.0, alongside QuadCam and ToF Smart Sense technologies, which automatically optimise focus, alignment and image quality in real time. The projector also features optical zoom and lens shift capabilities, allowing flexible placement on shelves, tables or outdoor settings without manual recalibration.

Designed for use in bright Australian homes, the XR10 is intended to maintain visible 4K performance in daytime conditions, with Hisense positioning it for applications including sports viewing, gaming and outdoor cinema setups.

Alongside the XR10, Hisense also highlights its broader laser range with the C3 4K TriChroma Projector. The model offers a projection range from 65” up to 300” and uses triple-laser technology to deliver enhanced colour reproduction and 4K resolution.

The C3 includes a 360° horizontal and 135° vertical gimbal design for flexible placement, along with automatic setup features that adjust focus and image alignment. It also supports Dolby Vision and includes built-in audio, positioning it as an all-in-one entertainment solution for flexible home cinema use.