Contributors
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Describing Black-White Levels or Black-White Dynamic Range, Colour and Contrast to Customers
By Elite Screens marketing manager Dave Rodgers. I really had to fight off the peer pressure of my associates in the AV world to avoid toning ... -
Don’t let smart home technology engulf spontaneity
At the recent Connections Conference in San Francisco, sponsored by Parks Associates, I listened to a very interesting keynote speech from Miles Kingston, general manager of ... -
The importance of third party integration
I have worked in this industry for over 10 years now and over the years I’ve seen consumer awareness increase significantly. I can confidently say that ... -
Self-monitoring security becomes collaborative
The DIY trend has made significant inroads in the last decade. Homeowners now build their own decks, craft their own furniture and even install their own ... -
Selling high-end audio
0When it comes to installing high-end audio systems, do you deliver on your promises? Anthony Grimani looks at whether or not you’re being true to your ... -
The great power cable debate
Sadly, a significant part of the home entertainment industry sells stuff for which bold quality claims are made, but which do absolutely nothing, at horribly high ... -
Removing the blindfold
Shift your business model from being reactive to proactive with the inclusion of a simple supervision device and avoid the headache of blind troubleshooting. Pete Baker ... -
Help or hindrance?
With so much information available to your clients via the internet, Pete Baker asks if the products you offer are helping or hurting your business. When ... -
Sales: Who do you think you are?
First you need to decide WHO you are, so potential customers can understand why they should do business with you. Pete Baker explains. Recently we asked ... -
In light of choice
Ten years ago when you went to install your basic residential or commercial lighting it was a simple choice between incandescent or halogen light bulbs. Now, ...
