AVIXA has announced InfoComm EDGE, a new two-day experiential pro AV event, will be held at Dubai’s Festival Arena on 27–28 October 2026. The event is designed to let senior decision-makers see, touch and experience world-class AV innovation in a buyer-focused environment.

“The GCC is a region that has an unquenchable thirst for innovation, and it has the vision and resources to turn its dreams into reality,” AVIXA chief executive David Labuskes says.

“We have an established pro AV community in the region at the forefront of this innovation, which has both the talent and the creativity to deploy the buyer-focused activations that will form the core of InfoComm EDGE.”

InfoComm EDGE will be built around a central stage rather than a grid of exhibition stands, using more than 7,200² of flexible indoor and outdoor space. The event will feature live, narrative-driven activations designed by the local integration community to showcase AV solutions in real-world, experiential contexts.

“It’s challenging for high-level decision-makers to visualise solutions as they walk around a conventional trade show floor, stand by stand. That’s why, for InfoComm EDGE, we are taking a unique approach by co-creating an event with the design and deployment community for the first time,” InfoComm EDGE event director Cara Turner says.

InfoComm EDGE will focus on capability, integration and delivery excellence, offering senior leaders in government, enterprise, education, retail and entertainment sectors a trusted environment to explore innovative AV technologies, reduce project risk and improve outcomes for end users.