The Zigbee Alliance, an organisation of hundreds of companies creating, maintaining, and delivering open global standards for the Internet of Things (IoT), has announced its organisational rebrand to the Connectivity Standards Alliance (CSA).

The organisation also announced a second brand, Matter, formerly known to the industry as Project Connected Home over IP (CHIP), the future of reliable connectivity. The newly developed Matter mark will serve as a seal of approval, assuring that any object built on this standard is reliable by nature, secure by design, and compatible at scale.

The Alliance will continue to develop Zigbee technology and will retain the Zigbee technology brand.

With nearly 20 years operating as a global, open standards organisation, the Alliance has continued to expand in scale, scope and impact. From its founding technology, Zigbee, to its most recent IP-based standard, Matter, the Alliance has been on a mission to simplify and harmonise the IoT.

Matter joins the Alliance’s growing portfolio of leading connectivity standards, including specialized protocols like Smart Energy, Green Power, rf4ce, and others. The Alliance’s technologies are built on solid foundations: openness principles, a common data model, and the expertise of member companies from across the industry.

Connectivity Standards Alliance president and chief executive Tobin Richardson says it is a historic year for the alliance: “It’s the perfect time to both unveil our new brand, positioning the alliance as the home for collaboration and development of IoT standards with our members, and launch these trusted marks recognisable by the market we collectively serve.”

In 2020, more than 560 devices were Zigbee certified, a 30% increase from the previous year. The organisation has over 350 member organisations and over 3,000 individual members.