Williams AV will host a free Pro AV Masterclass on Designing & Selling Auracast Solutions on Wednesday, November 5, 2025, at 4:00pm CT, offering integrators and resellers practical insights into the next generation of broadcast audio technology.

Built on Bluetooth LE Audio, Auracast enables a single transmitter to stream high-quality, low-latency audio to an unlimited number of compatible devices, including hearing aids, earbuds, smartphones and handheld receivers.

The one-hour session will feature a panel of experts, including the Bluetooth SIG’s VP of technology and market development, Amber Technologies’ technical sales and support and Williams AV’s AV technical solutions manager.

Topics include Auracast fundamentals, business opportunities, applications in education, corporate, hospitality and entertainment sectors, as well as best practices for design and deployment using the Williams AV Infinium Auracast broadcast controller/transmitter.

A 15-minute live Q&A will follow the 45-minute presentation.