Sonos has incorporated Google Assistant to its sound products, making it the first company to offer multiple voice assistants on the same system.

Google Assistant is available on Sonos products via a free software update. It is currently only available in the US with support for users in the UK, Germany, Canada, Australia, France and the Netherlands to come in July, and others on a rolling basis thereafter.

The Google Assistant will operate with Sonos One or Sonos Beam products, as well as with Google Home products.

Sonos chief executive Patrick Spence says his company values freedom of choice and empowers users to choose how they want to control their product. Adding voice, and Google Assistant, has made that easier, he says.

“We partnered with Google to build this integration from the ground up, layering in the best of the Google Assistant into the Sonos ecosystem of products and partners. Today we’re the first company to have two voice assistants working concurrently on the same system, a major milestone for the industry. We imagine a day where we’ll have multiple voice assistants operating concurrently on the same device and we’re committed to making that happen as soon as possible.”

Sonos currently has two built-in voice assistants, giving users the ability to choose an assistant for each individual speaker. For example, Google Assistant on Beam could play a song in the living room, while someone in the kitchen can ask Alexa on the Sonos One what song is playing, etc.

Additional features will be available through ongoing updates.

From the outset, users will have system control allowing for skipping of tracks, volume control, voice access to streaming services, the ability to connect with other smart home technology, news and scheduling access, and easy control of TV features.