Nortek Security & Control LLC has announced that the company has rebranded to Nortek Control.

The rebranding of the company to Nortek Control comes at a time where the business is evolving from a manufacturing-focused company to delivering technology solutions for its global customers.

The company is still invested in the security market but believe a simpler name will provide clarity as the company looks forwards.

“Rebranding the company to Nortek Control was a necessary and exciting transition as we continue to see growth and technology innovation throughout the brands we represent,” Nortek Control president and chief executive Chris Larocca says.

“The evolution of the company involves a key focus on analytics and machine learning, which we are excited to bring to every market we address.”

Nortek Control vice president of marketing Richard Pugnier says he’s proud of the solid foundation the company has built and excited to further advance with its brands.

“Our customer-minded mentally hasn’t changed. Our rebranding simply allows us to meet the needs of the modern market and deliver next-level solutions to our customers and partners around the world,” he says.