Audio visual distributor Midwich has acquired Blonde Robot, a value-added distributor of professional video, broadcast and photography products.

Headquartered in Melbourne, Australia, with subsidiaries in Hong Kong and Malaysia, Blonde Robot distributes product in a number of countries across the Asia Pacific.

“I am delighted to welcome Chris and the rest of the Blonde Robot team to the Midwich Group,” says Midwich managing director Michael Broadbent.

“We believe that the knowledge and focus of Blonde Robot will give Midwich the ability to provide a more comprehensive value-added service to our customers in Australasia and the wider APAC region.”

The acquisition represents the Group’s second investment in professional video and broadcast in the last six months after the purchase of German distributor New Media in August 2018.