LG Electronics (LG) and Microsoft have entered an exclusive marketing partnership to highlight the premium gaming experience of the Xbox Series X console and LG OLED TV range.

The partnership is for key markets across Europe, Africa, Middle East and Asia-Pacific.

“At LG Electronics Australia, we’re excited to be working with Microsoft to deliver the ultimate gaming experience to Australian consumers during the coming months,” LG Electronics Australia marketing manager for home entertainment Tony Brown says.

Games will not only look and sound incredible on the system, but it will be more responsive thanks to features like an ultra-fast 1ms response time with low input lag and support for the latest HDMI specifications including variable refresh rate (VRR), auto low latency mode (ALLM) and enhanced return audio channel (eARC).

With two HDMI 2.1 ports built-in, the LG OLED TVs are capable of supporting these features whether users are console or PC gamers.

With self-lit pixel technology, LG OLED TVs boast advanced picture quality with vibrant, natural colours and infinite contrast, delivering a wide color gamut and HDR performance. As the first TV and the first gaming console designed to support Dolby Vision and Dolby Atmos, LG OLED TV and Xbox Series X will draw gamers deep into the action with dynamic images and sounds.