Just Add Power, a leader in AV-over-IP distribution, is now shipping its new MaxColor 4K60 Series transmitter and receiver family.

The award-winning devices provide integrators with an affordable and scalable 4K UHD distribution platform to natively support today’s 4K source content over existing network infrastructures. The products were available for pre-order in 2021.

The MaxColor 4K60 transmitter and receiver natively support 4K60 in and out, allowing end users to play Ultra HD video from the growing number of 4K sources and devices now available. With MaxColor 4K60, video at 36-bit colour and 4:4:4 chroma can be distributed over existing Cat 5/Cat 6 cable, eliminating the expense of upgrading to fibre and buying costly network switches.

In addition, the transmitter and receiver support MPEG downstreaming for connected devices, such as a laptop or tablet.

The series delivers instant, seamless switching, 4K up and down scaling, and HDR management while supporting all lossless audio formats and HDR10, HLG, and Dolby Vision for the best viewing experience. Additional features include image pop, push, and pull as well as integrated control.

Just Add Power sales team manager Taft Stricklin says: “The response to this product line has been even more positive than we initially expected. Providing native support for 4K60 source content to the Just Add Power platform puts our customers ahead of the game on prestige installs for any market.