InfoComm 2022 is the destination for digital signage this June 4-10 (exhibits June 8-10) in Las Vegas.

The show will welcome back the D=SIGN Conference, produced in partnership with the Digital Signage Federation. In addition, InfoComm 2022 will feature more than 80 exhibitors showcasing digital signage solutions, a Digital Signage Pavilion, tours of the trade show floor, offsite Integrated Experience AV tours around Las Vegas, a Digital Signage Reception, and more.

AVIXA senior vice president of expositions and events, Rochelle Richardson says they are excited to present a robust digital signage program at InfoComm 2022.

“Pro AV professionals and the digital signage community will have the opportunity to learn from a talented line-up of experts, see cutting-edge technologies up close, view applications in the real world, and make new business connections. This insight will help them capitalise on digital signage opportunities and deliver better solutions.”

The D=SIGN conference on June 7-8 at the Las Vegas Convention Center will explore the solutions, innovations, and big ideas around digital signage. Key sessions include:

Joe Hasenzahl from Samsung will present the D=SIGN session: ‘How to maximise mobile in the digital signage ecosystem.’ He’ll address how digital signage pursuits have been challenged by the mere fact a mobile device technically puts a “screen” in everyone’s hands. His session will explore how mobile can smartly interplay with the digital signage ecosystem.

The session ‘Pivoting your digital signage from a pandemic response to a customer experience’ will feature Misty Chalk from BrightSign, Kiersten Gibson from Reach Media Network, Michelle Montazeri from Legrand AV, Chris Martel from TSItouch, and Grif Palmer from INFiLED. The group will discuss how to repurpose pandemic tools like occupancy sensors that gatekeep traffic to ones that might perform different functions like sales associate alerts.

In the session ‘Demystifying new LED products: How to future-proof your AV design project’, Larry Zoll from The LED Studio will explore the narrow pitch nuances of LED and provide a guide for comparison and help integrators and end-users assess different brands against their unique solution requirements.

The full-day workshop ‘Digital Signage Certified Expert (DSCE)’, which provides a fundamental understanding of the digital signage industry, will be led by Alan Brawn, CTS, and Jonathan Brawn, CTS, of Brawn Consulting. This workshop takes a business-oriented approach that allows attendees to master the formulas for successfully planning a digital signage network, including design, hardware and software selection, deployment, content creation, and ROI/ROO for digital signage rollouts.

Alan Brawn and Jonathan Brawn will also lead the full-day workshop ‘Sales’ new role and the importance of ‘you’.’ They’ll address how pro AV providers sell is different today than ever before. The goal of this seminar is to show best practices and new techniques that have most recently come into prominence. The focus is no longer about a product but rather solving problems and creating an AV experience that adds value beyond the products sold.

Florian Rothberg of Invidis Consulting will host a Digital Signage Lunch and Learn when he’ll present trends from the Invidis North America Digital Signage Yearbook.