Just Add Power is inviting installers inside its virtual trade show booth to learn all about the company’s latest AV-over-IP solutions, originally introduced at InfoComm 2021.

The custom web-based 3D booth experience allows installers to get a closer look at Just Add Power’s new MaxColor 4K60 transmitter and receiver series and 3G Ultra Warp Engine transmitter/receiver.

Produced by Ova-Nee Productions, the 3D booth tour walks customers through the Just Add Power trade show experience, highlighting key technologies and the full product catalogue via video, drop-down menus, and more. Product demonstrations during the tour include the MaxColor 4K60 transmitter and receiver series and the 3G Ultra Warp Engine transmitter.

Just Add Power sales team manager Taft Stricklin explains that the company offered its first 3D booth tour in 2017 as a way for installers to revisit the CEDIA Expo booth.

“With limited travel and the rescheduling of ISE 2022, we’re continuing this offering so that, no matter what, installers can get the information they need to keep moving their businesses and projects forward. We’ve included videos and application information for all our new products, and our technicians are always just a phone call away if you have further questions.”

Just Add Power’s MaxColor 4K60 transmitter and receiver series natively supports 4K60 in and out, allowing end users to play 4K Ultra HD video from the growing number of 4K sources and devices. With MaxColor, 4:4:4, 36-bit video can be distributed over existing Cat 5/Cat 6 cable with no subsampling, eliminating the expense of upgrading to fibre and buying costly network switches.

With the 3G Ultra Warp Engine, installers can rotate any HDMI source in a Just Add Power matrix — cable boxes, media players, game systems, cameras, and more — in 0.1-degree increments in real time with incredibly low latency.