Exterity was the IPTV and digital signage provider of choice for Club Parramatta in NSW.

As part of a $25 million refurbishment project, the club invested heavily in the AV aspects of its venue. There are over 100 Exterity appliances, including media players, encoders and gateway at the club.

Local AV specialist Intellect Projects Group (IPG) deployed a new, site-wide network around a 10GB switching core, with structured CAT 6a cabling across the facility. The Exterity IPTV and ArtioSign digital signage solution is connected to over 70 screens across the facility, from 75-inch displays running 4K sports content, to indoor and outdoor LED screens for digital signage and projectors within the function rooms.

Live music was of particular importance to the venue, and the Exterity IP video system interfaces seamlessly with a Dante audio platform used for the PA and high-quality live music distribution. The Exterity systems act as a central distribution hub for multiple content feeds around the club, which include live TV, premium sports, and interactive video content that is used in the club’s electronic gaming machines.

IPG technical director Justin Baker says that Exterity has proven easy to integrate with other systems: “The end result is a stunning venue that has one of the best audio visual and automation setups in Sydney. We had a clean slate to work with, so we evaluated a number of IPTV systems before choosing Exterity.”

The staff uses the Exterity ArtioSign software to manage digital signage and content feeds, and according to Justin: “ArtioSign is one of the best features of Exterity; it is incredibly easy to use and very reliable.”

Exterity country manager for ANZ, Miguel Mendoza, says that in competitive markets it is important that guests enjoy an exceptional visit at a hospitality venue.

“Whether arriving for casual after work drinks, an executive function or for a live music and entertainment event, Club Parramatta has been able to surpass guest expectations of hospitality technology, thanks to the work of our partner IPG. The IPTV system complements the building’s array of stylish spaces, delivering outstanding communications throughout the venue. Club Parramatta is now an even more enjoyable place to visit, and we are incredibly proud Exterity’s solutions have played a part in this project.”