Epson projecting bright spot in Sydney
As part of Art Month Sydney, the festival staged 157 events welcoming 15,000-plus visitors and many of those events were created by Be Productions, using Epson Projectors.
Art Month Sydney creates a platform for a new generation of contemporary artists to be noticed and to create connections with established artists.
This year, Epson joined as a major sponsor of Art Month Sydney. Epson, partnering with Be Productions, used the festival to show its wares at numerous outdoor sites where highly engaging, immersive, and interactive projections of digital artwork attracted audiences after dark.
Marc McAvoy, Director of Be Productions, inspected various possible projection sites with the festival director before determining the best locations in the art-world hotspots of East Sydney, Paddington, and Chippendale.
The old brickworks building in Sydney’s Central Park was the festival’s largest installation, covered by three portrait-stacked EB-L25000UNL 25,000-lumen projectors
Be Productions specialises in outdoor projection. It’s well known for providing systems for outdoor cinema during the warmer months; large-scale pop-up outdoor advertising; and being in demand during the long nights of winter for alfresco projection.
Principally, its inventory is based on Epson stock, including the EB-L25000UNL 25,000-lumen units, along with 15,000-lumen EB-L1755U, 12,000-lumen EB-L1505UH and 7,000-lumen EB-L1075U laser 3LCD projectors.
Marc says: “Our workhorse is Epson’s 15,000-lumen EB-L1505UH. It’s out on hire much of winter, especially. It’s bright enough for most of what we do, but it’s also compact, versatile and priced well.”
Be Productions has built a reputation for painting an outdoor space with amazing high-brightness projected images in no time flat. It’s what Marc McAvoy and his crew pride themselves in: arriving at a site to pixel map, double-stack and/or edge blend massive images onto walls, the sides of skyscrapers, or landmark buildings in the shortest time possible.
Be Productions’ outdoor pop-up projection demands regularly require portrait-oriented projection. Often the Epson laser projectors are tilted upwards, above the horizontal to fulfil the brief.
Marc adds: “Tilting the projectors upwards isn’t something most lamp-based high-brightness projectors can do. That’s been a huge selling point for us. Epson’s understanding of laser technology and the 3LCD prism is just incredible. They’ve really nailed it when it comes to that laser technology.”