Christie has appointed Exertis ProAV to help drive growth in Australia and New Zealand, adding momentum to its sales and marketing efforts in the region.

Exertis ProAV will serve as a specialist distribution partner in the region according to Exertis ProAV president and chief executive Kevin Kelly.

“Christie is a global AV, content management and image processing technologies industry leader,” Kevin says.

“Starting with inspired ideas and innovative solutions, Christie offers a complete range of high-quality AV solutions for cinema, business, education, entertainment and industry. We look forward to presenting their award-winning solutions to our resellers across all vertical markets in Australia and New Zealand.”

Christie executive vice president, enterprise Michael Bosworth adds that the company selected Exertis ProAV for its deep and broad base of knowledge across all vertical markets among other things.

“Exertis ProAV understands the unique AV needs of resellers and their end-user customers in every type of application in every vertical market. Their product and market knowledge is going to help us meet our near-term and long-term business development objectives,” Michael says.