Contributors
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Sales: Who do you think you are?
First you need to decide WHO you are, so potential customers can understand why they should do business with you. Pete Baker explains. Recently we asked ... -
In light of choice
Ten years ago when you went to install your basic residential or commercial lighting it was a simple choice between incandescent or halogen light bulbs. Now, ... -
Why should anyone buy from you?
As competition among integrators heats up, it is more important than ever before to finesse your sales pitch. Pete Baker explains. A good friend of mine ... -
The ‘hierarchy of needs’ and the connected home
Back in 1943, humanist psychologist Abraham Maslow introduced his now-famous concept of a ‘Hierarchy of Needs.’ In short, he theorised that people are motivated to fulfill various ... -
Improving HVAC with automation
With the cooler months now upon us, reliance on heating is starting to climb. For home owners and facility managers, this means energy bills may also ... -
Is the trend toward cheap cable bringing installers back to premium cable?
With our company’s roots deeply entrenched in the custom residential AV channel, ICE Cable Systems‘ wire and cable message to installers has always been about the ... -
IoT Solutions: Build, Buy or Hybrid?
The Internet of Things (IoT) is rapidly changing the way that companies are developing products. Organisations looking to implement IoT into their products have several options ... -
Understanding 4K
Trusting manuals and specification sheets can be a let-down. Jerry Murray of AV Pro Alliance outlines recent findings. When it came to HDMI 2.0 installations, we ... -
Techstyle NZ takes to the streets
The team from Techstyle has hit the road, taking its showroom to its dealers, writes director Brendon Reid. It was peculiar afternoon in July 2013: CEDIA ... -
The implications of #NetflixEverywhere: the view of a (near) Netflix planet
Written by: Tony Gunnarsson, senior analyst, TV and OTT Video at Ovum At CES this week, Netflix announced that its online subscription service had been switched ...
