Barco has partnered with the national ProAV distributor World’s Best Technology Distributors (WBT) who will now offer an advanced range of ProAV solutions to the Australian market.

The partnership, which begun in March of this year, gives Barco access to WBT’s local network, logistics and warehouses in Sydney, Melbourne and Perth. It will further progress Barco’s expansion in Australia and help enter new verticals such as retail signage, display and education.

“We are pleased to team up with WBT to bring our advanced range of ProAV solutions to more end-users and partners,” Barco ANZ managing director Claudio Cardille says.

“Museums, retailers, theme parks, corporates and education institutions across Australia will have greater access to our best-in-class technology to enhance the experiences they create for their customers.”

WBT director Gerard Maggs says that he and the team are excited to be partnering with Barco: “Their range of image processors, scalers and switchers are second to none, and these products are a great fit with our existing products and solutions, particularly with the increase in LED wall solutions. Barco’s collaboration and projection solutions are a perfect complement to our core business.”

“This partnership will also strengthen WBT’s market position throughout Australia and provide new growth opportunities with a key player in the industry we serve. Barco is a world-class brand and we are thrilled to be working closely with them to deliver added value to our customers.”