Biamp has opened an Experience Centre in Brisbane, marking an investment in the Australia and New Zealand market as Biamp celebrates its 50th anniversary.

The two-level facility combines a functioning office environment with dedicated demonstration spaces, allowing customers, partners and end users to experience Biamp technologies in both day-to-day and controlled testing scenarios.

“The opening of our Brisbane Experience Centre reflects our strong commitment to the ANZ market and the customers we serve here,” Biamp chief executive, president and co-chairman Rashid Skaf says.

“We are proud of the growth of our regional team, now more than 50 employees across two offices, and we will continue investing to support our partners and customers into the future.”

The upper level of the facility operates as a live office environment, showcasing Biamp’s workplace technologies, including sound masking, workplace booking tools and collaboration spaces. These include both a bring-your-own-device (BYOD) setup and a dedicated Microsoft Teams Rooms deployment.

The lower level has been designed for product demonstrations, including side-by-side loudspeaker comparisons, conferencing environments and paging and life safety solutions. The site also showcases outdoor audio products from Biamp’s Community range.

“Australia presents unique environmental challenges, from extreme heat to torrential rain and coastal exposure, and our Community loudspeakers are designed to perform reliably in these conditions,” Biamp ANZ sales director Jacques Paterson says.

“This Experience Centre allows customers to hear that performance firsthand and understand how it translates into real-world applications.”

The Brisbane site is also among the first globally to demonstrate the Biamp BMA 360D, a new ceiling tile microphone developed following the company’s recent ClearOne asset acquisition.