AVOZ has been appointed the exclusive agent for Primare across Australia and New Zealand. The move will see AVOZ oversee Primare’s sales and market development in ANZ, with a focus on dealer support, brand visibility and customer experience.

AVOZ managing director Matt Walker says the company would look to build on the brand’s existing position in the market: “Primare represents everything we value at AVOZ, purity of performance, timeless design and a deep respect for the listening experience. We are honoured to take on the responsibility of guiding the brand forward in Australia and New Zealand.”

The transition also marks the end of a long-standing chapter for AVOZ locally, with Paul Clarke stepping away after more than two decades developing Primare in the Australian specialist hi-fi channel.

“Paul’s stewardship of Primare in Australia has been nothing short of exemplary. His work has built a loyal community around the brand, and we are deeply respectful of the platform he has created. We look forward to building on that legacy with care and integrity,” Matt says.

Under the new arrangement, AVOZ will focus on strengthening the specialist dealer network, expanding partner support and increasing awareness of the brand across both markets.