AVIXA educates attendees and highlights its Xchange platform at Integrate
AV industry body, AVIXA had a small stall at Integrate 2022 but was highly visible owing to it partnering with Diversify to host the whole event.
Senior director of development, Jonathan Seller told me, “None of us have been connected face to face for the two years so there’s a lot of reconnecting with people and seeing how they’ve been going.”
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He added they were also signing up new members and having new conversations with existing members.
We asked Seller what he believed the key theme of Integrate was. He said, “There are a lot of our exhibitors who have launched a lot of products of the past two years that nobody’s really seen. So, they’re pulling the curtain back on all that new technology. What I’m seeing is a lot of facilitation and discussions about projects that are in the works because the industry is growing again and coming back really, really strong. After the last year or two, the conferencing and collaboration theme is still out there because, companies’ [workers] are coming back to the office, hybrid work is happening and [questions are being asked about] what that looks like and how it’s different for everybody.”
He concluded, “The predominant theme is, ‘opportunity in business.’ It’s not any one particular technology set. It’s about focusing on the future and getting back to business.”
AVIXA was arguably most visible at the Tech Talk Theatre where it played host to the Integrate Education program and many panels saw its team act as moderators. Every chair also had notepads with QR codes that pointed to the key initiative that AVIXA was promoting: the recent launch of Xchange.
Xchange is a global online community for the pro AV industry where, “Where expertise and experience is shared, knowledge and connections are gained, news and education is readily available and communities across every segment of the industry interact.” You can sign-up and participate here.
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