Audio Active Australia has added US brands Pro Audio Technology (PRO) and Theory Audio Design (Theory) to its portfolio, effective from April 1, 2021.

The premium home entertainment market segment has seen major growth over the past year and more consumers are looking to invest in, enjoy, and experience a higher level of home theatre and audio

With partnerships already in place with Sony, Paradigm, Anthem, MartinLogan, Austere, PRO and Theory products fit well into Audio Active’s stable of brands, allowing them to offer partners and consumers a full range of premium residential and custom integration audio visual solutions for any installation size and budget.

PRO has developed a complete family of professional style products designed specifically for the home and tailored precisely to the demands of today’s high resolution, wide dynamic range music and movie content. Theory’s range of high-end lifestyle products consist of sleek amplified loudspeaker controllers, soundbars, multi-use speakers, subwoofers, and architectural loudspeakers that offer high-efficiency and high-performance for premium residential and commercial installations.

PRO and Theory president Paul Hales says: “With the addition of PRO, Audio Active’s elite CI dealers will now have access to professional-grade audio solutions to pair with the high-end video solutions they are already selling. And, with Theory they can take that same superior sound and install it into every other room of the house, as well as into premium commercial environments. We look forward to working with Audio Active to grow the brands in the Australian market.”

Welcoming PRO and Theory to its stable, Audio Active Australia managing director Jeremy Bouris adds: “We believe this partnership adds real value to our already established quality range of premium audio, home theatre and custom integration products. We welcome Paul and his team to the Audio Active family and look forward to working closely together to grow these brands with the same professional approach we offer all of our current brand partners.”