WyreStorm to use CEDIA Expo 2015 to show all things UltraHD
Building on WyreStorm’s 2014 restructure as a full-line AV systems provider, 2015 sees the manufacturer add new branded product segmentation to cover each key area of their business, with a continued commitment to residential custom installers via its ‘Installer Solutions’ brand, a focus on large-scale business applications through ‘ProAV Solutions’ and online retail offerings with its ‘Express’ brand – with 4K featuring prominently in its 2015/16 product road map and on its CEDIA 2015 booth, as WyreStorm VP of marketing Hal Truax explains.
“With the availability of 4K content and source devices set to explode as we enter the tail end of the year, we felt CEDIA was the perfect showcase for WyreStorm’s comprehensive range of 4K solutions for commercial integrators, custom residential installers and select end user products. It’s a measure of our belief in where we feel the industry is heading and our commitment to our technologies that 4K is all we are showing this year – it’s a bold statement but we’re presenting WyreSrorm as headquarters for all things 4K.”
After already garnering a reputation for proactive dealer communication, this three-tiered approach enables WyreStorm to focus on customer requirements in its development of products for specific, market-driven applications based around, but not limited to, its core HDMI, HDBaseT and IP technologies.
“We foster a culture of innovation and curiosity at WyreStorm. Close attention to the needs of our customers helps us provide intuitive hardware/software solutions based on the very latest transmission technologies that not only deliver on product performance, but also project scalability, overall cost-effectiveness and value, while ensuring an enhanced end user experience,” Hal says.
Selling to 40 countries worldwide, WyreStorm’s ongoing support of the AV industry and the professional installer market ensures products under the WyreStorm Installer and ProAV Solutions banner are only available through authorised WyreStorm distribution partners throughout the world, with its Express range available from online retailers. This consideration as to how and where its products are sold enables the manufacturer to ensure the correct supply and installation of its products and allow the continued development of leading-edge solutions for specific market-led applications.
“Designed specifically for residential, commercial and end-user applications, ranges within the WyreStorm Installer Solutions, ProAV Solutions and Express segments represent the result of over two years of intensive product development.
“We are now fully leveraging our R&D expertise by offering the latest 4K solutions over HDMI, HDBaseT and IP, while maintaining the trademark WyreStorm commitment to innovation, reliability, competitive pricing and unrivalled ease of installation.
“CEDIA 2015 marks a milestone in the history of WyreStorm with us offering an entire 4K product line-up using a variety of technology platforms to suit all applications.”