WD, a Western Digital (NASDAQ:WDC) company has announced the new My Passport Cinema 4K Ultra HD (UHD) movie storage device, a way to organise, store and enjoy high-definition digital movies and TV shows – including new releases in up to full 4K UHD resolution with high dynamic range (HDR) – on Samsung SUHD TVs and other VIDITY-enabled devices.

The new My Passport Cinema drive uses VIDITY technology to allow users to experience movies in crystal-clear, true 4K UHD picture and immersive audio. Users are able to enjoy 8.3 million pixels of stunning entertainment in minutes by simply plugging in the My Passport Cinema drive into a VIDITY-compatible UHD TV or device and purchasing preloaded movies from Twentieth Century Fox Home Entertainment. Once purchased on the My Passport Cinema drive, the movie can be accessed immediately online or offline on any VIDITY-enabled device such as Samsung’s 2014 HU series 4K UHD TVs and 2015 JU and JS series 4K UHD and SUHD TVs. Users also can download additional titles via M-GO or other VIDITY retailers.

“Our focus is on creating the highest-quality consumer experience possible,” said EVP, global research and technology strategy, Twentieth Century Fox Home Entertainment Danny Kaye. “This means the quality of the content as the demand for 4K Ultra HD content continues to increase and evolve, but also the ease of content acquisition and playback on next-generation TVs and other devices. WD’s My Passport Cinema drive with VIDITY technology brings together this unprecedented quality with the convenience of digital.”

“The My Passport Cinema drive provides another way for our customers to enjoy stunning premium 4K content on our UHD line up, and additionally, High Dynamic Range content from our SUHD TVs,” said vice president of TV product marketing at Samsung Bill Lee. “Our customers will now have the ability to purchase, own and store newly released content on one device that is easily accessible from our TVs.”

“Movie playback from the My Passport Cinema drive provides consumers a hassle-free, immediate experience of premium-quality 4K UHD content on their TVs,” said general manager and vice president of Content Storage Solutions at WD Tony Tate. “The technology on My Passport Cinema also enables consumers to take preloaded 4K UHD content anywhere there is a VIDITY-enabled TV. We are committed to furthering the development of products that make consumers’ interaction with their content a greater experience.”