“VIZIO continues to benefit from its combination of full-featured, value sets with its high-volume retail channels,” stated Riddhi Patel, principal analyst, television, for the market research firm iSuppli Corp., El Segundo, Calif. “The company seems to have found the right balance between features and price that appeals to many consumers.”

VIZIO’s successful sales quarter includes success in key performance categories including over 300% Full HD 1080p YOY growth and 101% QOQ growth in 55” HDTVs. According to DisplaySearch reports, VIZIO also had the strongest YOY unit growth rate in the 40″+ and 1080p LCD TVs amongst its top 5 competitors and was the category leader in North American 21.5-24”, 26”, 32”, and 37” class HDTVs.

“By bringing the most sought after technology to more consumers at speeds unheard of in the past, we continue to lead the LCD HDTV business with a comprehensive lineup from 19” all the way to 55”,” stated Laynie Newsome, VIZIO Co-Founder and VP Sales & Marketing Communications. “VIZIO is number one again because consumers want to enjoy the latest technology like Full HD 1080p, 120/240Hz SPS, and they appreciate the value that VIZIO provides. VIZIO continues to offer the best in performance, design, a superb out-of-box experience, world class customer support – all this combined with the strength and support of great retail partners.”

VIZIO HDTVs are merchandised with the most efficient retail partners in the industry like Costco Wholesale, Walmart, Sam’s Club, and Target stores who all merchandise HDTVs at incredible values. With this strong retail presence the brand’s LCD TV unit shipments grew 11% from 1,351,860 in the first quarter to 1,490,096 in Q’2 2009.

“VIZIO was the #2 LCD TV brand on a shipment basis in North America during Q2′ 09 with a market share of over 16%, achieving the highest rate of unit growth among the top 5 brands. VIZIO also had the strongest year-over-year unit growth rate in the 40″+ and 1080p LCD TV among the top 5 brands in each respective category,” stated analyst Paul Gagnon DisplaySearch.