Visix Inc has premiered its new voice-activated way finding digital signage design that now offers voice-user interface (VUI) options.

The technology uses speech recognition to understand spoken commands and questions, visibly pulling up maps and directories upon request. The system also includes traditional touch screen way finding options.

Visix showcased the technology at InfoComm, running a way finding project for the Massachusetts Institute of Technology.

The VUI also offers multi-modal interactions with screens showing different types of content. SUer-led interface can increase engagement, reducing the number of steps in searching for information and thus making the process more efficient and convenient. It also helps to meet ADA guidelines by offering options for the visually impaired, as well as addressing the issue of germ transmission which is a factor with healthcare clients.

The award-winning company offers a full range of consulting and creative services to help clients to communicate better.

Visix creative services manager Jill Perardi says this is the next step in audience interaction.

“People have embraced VUI technologies like Alexa, Siri and Google Assistant, and are eager for more. The primary advantage of VUI for our clients is that it gives their audience a hands-free way to interact with screens. That can lead to more interest and engagement, which is the entire point of digital signage communications.”