The Twin Towns Services Club in Tweed Heads has unveiled its new dynamic, state of the art digital media facade that will function as a border lighting show between Queensland and New South Wales.

The Twin Club’s main building in Wharf Street has been transformed into a huge digital canvas by the ULA Group, featuring 2.3 million LEDs to provide an infinite colour range.

An energy efficient, high-resolution 17mx5m VuePix customised curved screen, consisting of almost 800,000 pixels, is the centrepiece of the facade. Specifically designed for fixed outdoor applications, it’s able to withstand harsh environmental factors such as direct UV rays, varying temperatures, constant vibrations and severe weather conditions.

The screen also features a patented Display Monitoring System that allows users to monitor the screen conditions and operate it remotely from anywhere in the world.

Griven Architectural luminaires were used to complete the illumination of the entire complex to provide depth and vibrancy to every angle of the Twin Towns’ structure. These included 20 Jade spotlights, eight ParadeX linear luminaires, 10 Zaphir and 14 Coral high-powered wash-lights.

“It’s been over five years in the planning and we believe the end result is truly spectacular, not just for Twin Towns, but for the entire community,” says Twin Towns chief executive Rob Smith.

The ULA Group worked around the clock to ensure the project was completed to schedule, installing more than 13 tonnes of steel and 6km of cable.

For content creation, the ULA Group engaged the services of Bruce Ramus and his team who created two distinct aspects to the visual display.

“On one hand, the content is an abstraction of energy; on the other hand, content is more photoreal. The abstract interpretation is about the energy – what it feels like to live here – with movement and colour mixed with actual images. Photoreal content is all about the natural settings – mountains, farmland, beaches and all the activities people who live here enjoy,” says Bruce.

The ULA Group managing director Cuono Biviano says the result of the collaboration with Bruce is a true digital masterpiece.

“This is one of the most technology advanced permanent installations in Australia and a first-of-its-kind for NSW registered clubs.”

Destination NSW and National Geographic both provided footage for the display, including aerial footage of the Tweed Valley and videos of outdoor activities such as surfing and Tweed Coast beaches.

“This has become an opportunity for Twin Towns to give back to its community in a most unusual way. We are sure the benefits will spread far and wide, especially for tourism, and evoke some well-deserved civic pride in where we live, and how lucky we are to live here,” says Rob.

The Twin Towns light show runs nightly from 6pm during winter months and sunset during summer, 365 days a year.