Sony launches three new 4K HDR home cinema projectors at IFA 2017
Sony ANZ has announced its enhanced line-up of home cinema projectors, including three new high-performance models that bring immersive 4K HDR viewing experience to the home.
The projectors, which were launched at IFA 2017, deliver high-contrast, detail-packed images thanks to Sony’s native SXRD panel. This is combined with Reality Creation, a resolution processing technology that uses a unique Sony algorithm to perfectly map pixels, for consistently crisp images.
The new projectors also support HLG for broadcast and online content, which ensures viewers can enjoy any kind of KDR content.
“All of these models are designed with Sony’s commitment in mind to bring the most ‘true to reality’ images to our customers,” says Sony ANZ product manager – display Anna Tan.
The three new models are:
- The premium laser light source VPL-VW760ES projector in compact design. This projector uses a laser light source with 2,000 lumens to deliver long-lasting brightness, while high-dynamic contrast ensures bright scenes appear more vivid and dark scenes have more depth. This is thanks to new light level control that adjusts to the brightness of the scene in real-time. The VPL-VW760ES is 40% smaller than the current laser light source model, which means it is easily installed in a shelf or hung on the ceiling.
- The versatile VPL-VW360ES, which features high dynamic contrast and adjustable function of image quality that allows viewers to experience 4K HDR with 1,500 lumens of brightness. It also includes an Advanced Iris for 200,000:1 dynamic contrast and picture positioning memory to adjust to the aspect ratio of whatever content is being shown.
- The affordable VPL-VW260ES, a 1,500 lumens projector that delivers immersive and authentic 4K HDR images. It includes many of the features of the other two projectors, including a native 4K SXRD panel, Reality Creation and TRILUMINOSTM, so users get precise and clear images at a cost-effective price point.
“All three feature-packed 4K HDR projectors, from the cost-effective VPL-VW260ES to the premium VPL-VW760ES, have breathtakingly-real picture quality. So, whether viewers are watching the latest action film or a sporting event they’ll feel truly immersed in the experience,” says Anna.