Sony launches Surf VR
Sony has unveiled Sonic Surf VR at SXSW 2018; a suite of spatial audio technology combined with new multi-channel speakers.
The software is designed to simulate popping, moving, and partitioning sounds in one space using a software application. The result is an interactive space where sounds move freely around within an area to create immersive experiences.
Sonic Surf VR is ideal for a range of applications, such as location-based entertainment like theme parks, special events, exhibitions, museums, aquariums and corporate showrooms.
As a stand-alone audio experience or coupled with digital signage, projection mapping and lighting, creators and producers who are producing content with additional, innovative special design elements can further enhance the value of their work.
Sonic Surf VR has been showcased at various events and exhibitions including the live event of the brand campaign called “Lost in Music” (2018) as well as ISE (2018) and received lots of great responses.
At SXSW 2018, Sony will have two demonstrations of Sonic Surf VR.
In the first demonstration – “Ghostly Whisper” – participants are invited to a series of simulated paranormal events designed to get the sense going. The demo also shows the Sonic Surf VR’s capability of virtual sound partitioning with certain sound only being heard by a selected person, even if they’re all in the same room.
“At Universal Parks & Resorts, our attractions place guests in the midst of an incredible adventure that relies on compelling storytelling and great characters,” says Advanced Technology Interactive Group, Universal Creative, Universal Parks and Resorts Thomas Geraghty.
“To help all of that come together often relies on cutting edge technology and we search worldwide for unique and innovative ideas. One of the places we’ve found that is with Sony.”
“Sony’s one-of-a-kind solution, Sonic Surf VR could be a key element to create attractive and dynamic attractions at our theme parks and resorts in the future. We expect the Universal Creative collaboration with Sonic Surf VR to offer customers exciting and unforgettable experiences.”
The second demonstration – Acoustic Vessel “Odyssey” – allows visitors to immerse themselves in music, enabled by a combination of music and Sonic Surf VR that creates a space where sounds are free to move around.
Using 576 speakers controlled by its sound field synthesis technology, visitors will be taken on an unforgettable audio voyage through time and space. Guests will go on an epic journey spanning cityscapes and lush forests, the depths of the ocean, and even the outer reaches of the solar system.
Sonic Surf VR is a packaged solution which combines Sound Field Synthesis with speakers, a control unit and software based on an algorithm new to Sony. It is also scalable depending on customer needs and location size. The authoring software license and player software licenses will be available in different durations to enable flexible operations.
The Sonic Surf VR will be available from June 2018.