Sony has launched its latest line-up of 4K HDR professional BRAVIA displays to its expansive portfolio with the BZ50L, BZ40L, BZ35L and BZ30L series, which are optimised for commercial environments.

With options covering high-end, mid-range and standard needs, as well as sizes from 43” to 98”, the new line-up offers an extensive array of displays to address virtually every demand, while incorporating Pro BRAVIA users’ favourite features such as unparalleled image quality, a wider viewing angle, thoughtful professional features and a smart System on a Chip (SoC) platform.

A unique differentiator of the new line-up is the bright BZ40L series which features a state-of-the-art panel treatment, unlike competitive displays on the market. The BZ40L’s deep black non-glare coating offers both high haze and low reflection while maintaining deep blacks and high contrast.

The latest professional BRAVIA display series consists of models FW-98BZ50L with highlights of the 98” BZ50L including a 22% reduction in weight and 28% slimmer bezel width when compared to Sony’s professional BRAVIA BZ40J series. To help make the large model more portable and installation-friendly, ergonomic horizontal handles are incorporated into the bottom of the display while vertical handles are featured on the top.

The high brightness, non-glare BZ40L series with X1 processing achieves 700 nits at a high 47% haze with anti-reflection, except for the FW-85BZ40L which achieves 650 nits at 58% haze, without loss of contrast. Models include FW-85BZ40L 85”, FW-75BZ40L 75”, FW-65BZ40L 65” and FW-55BZ40L 55”.

The enhanced BZ35L series features increased storage, 550 nits of robust brightness and an X1 Processor, and will be available in FW-75BZ35L 75”, FW-65BZ35L 65” and FW-55BZ35L 55” models.

The BZ30L series, complete in FW-85BZ30L 85”, FW-75BZ30L 75”, FW-65BZ30L 65”, FW-55BZ30L 55”, FW-50BZ30L 50” and FW-43BZ30L 43” models offer X1 processing, except for the FW-98BZ30L which is equipped with an XR Processor and 440 nits of brightness.

All 14 models incorporate sustainability elements, from the use of SORPLASTM recycled plastic and less ink usage on the cartons, to an optional stand for less waste and ECO dashboard for better understanding power consumption, based on settings configuration.

Additional common features include 24/7 operation, one step setting of presets for easy configuration and customisation, mirroring capabilities, Pro Mode technology for simplifying operations, a uniform bezel design, flexible installation for portrait and tilt mounting as well as support for multi-display installation to enable tiling and a side logo for blend-in design purposes.

The BZ50L, BZ40L and BZ35L series include an increased internal storage of 32GB for more flexibility and ease of use. All models feature a new centre alignment rail kit for easy mounting, while the 98” options come standard with centre aligned VESA patterns. The portfolio also incorporates a common chassis design for easily choosing suitable brightness models without requiring installation re-design.

The new professional BRAVIA display line-up will also support Sony’s Alliance Partner Network, allowing for even further integration and compatibility with established and emerging solutions providers across corporate, education, transportation and retail applications.