The Society for Information Display (SID), the world’s largest electronic display society, has awarded Sony Corporation, Sony PCL Inc., and Sony Innovation Studios Inc., the Display Application of the Year award for their Crystal LED Virtual Production System Solution.

This is awarded in recognition of the display’s innovative and outstanding application, and its great impact on the market in 2021.

The awarded Crystal LED Virtual Production System Solution is a new content creation solution that enhances the freedom of expression for creators. This is enabled by the in-camera VFX method, which combines the Sony’s large LED display, Crystal LED B-series, and their digital cinema camera VENICE, alongside a camera tracking system and real-time engine.

A virtual background such as 3DCG (three-dimensional computer graphics) is displayed on the Crystal LED B-series display, which has features supported such as high resolution, high brightness, and wide color gamut. This enables video production that combines CG and live action in real time without post-processing such as composition.

The combination of the Crystal LED and VENICE delivers high-quality color reproduction and gradation expression, resulting in reduced editing work and high-quality content. Furthermore, the point cloud software, Atom View – Sony Innovation Studios award winning and patented technology – scans existing places and objects and converts them into 3DCG models. This makes it possible to create photorealistic virtual backgrounds, as if the subjects were really there.

SID’s Display Industry Awards committee chairperson, Wei Chen, says: “The SID Display Industry Awards recognize the best display products or applications introduced to the market during the previous calendar year. We are proud to award Sony Corporation, Sony PCL Inc., and Sony Innovation Studios Inc. a 2022 Display Application of the Year honor for its Crystal LED virtual production system solution. We commend the company’s ongoing commitment to innovation and to helping shape the future of display performance and solutions.”