Sony and TCL have signed a memorandum of understanding to explore a strategic joint venture in the home entertainment sector, with TCL expected to hold 51% and Sony 49%. The venture would operate globally, covering product development, manufacturing, sales, logistics and customer service for televisions and home audio equipment.

The companies aim to finalise definitive agreements by the end of March 2026, with operations projected to begin in April 2027, pending regulatory approvals and other conditions. Products from the venture are expected to carry the Sony and BRAVIA brands, combining Sony’s AV technology, brand value and operational expertise with TCL’s display technology, global scale, cost efficiency and supply chain strengths.

“We are pleased to have reached this agreement with TCL for a strategic partnership. By combining both companies’ expertise, we aim to create new customer value in the home entertainment field, delivering even more captivating AV experiences to customers worldwide,” Sony chief executive, president and representative director Kimio Maki says.

The move targets the expanding global large-TV market, driven by growing OTT platforms, smart features and adoption of high-resolution, large-format displays. Sony and TCL say the joint venture will focus on creating innovative, high-quality products and delivering new customer value while achieving business growth through operational excellence.

“We believe that this strategic partnership with Sony represents a unique opportunity to combine the strengths of Sony and TCL, creating a powerful platform for sustainable growth,” TCL chairperson DU Juan says.

“Through strategic business complementarity, technology, know-how sharing and operational integration, we expect to elevate our brand value, achieve greater scale and optimise the supply chain to deliver superior products and services to our customers.”