Sonos has announced the launch of its new Era 300 and Era 100 smart speakers.

Era 300 is a bold, revolutionary new speaker built to deliver the best experience for out loud spatial audio with Dolby Atmos, while Era 100 is a remastering of the best-selling Sonos One. Tuned by award-winning artists and engineers, the Era family powers new levels of immersive listening with expanded connectivity and Trueplay technology.

Era 300 and Era 100 are also the first speakers built to Sonos’ new responsible design standards, which span long-term serviceability, energy-efficient technologies and use of post-consumer recycled (PCR) materials.

Both Era 300 ($749 AUD) and Era 100 ($399 AUD) will be available on March 29 in ANZ.

Sonos chief executive, Patrick Spence, says: “In an age of constant background noise, quality listening matters more than ever. Our vision is to make listening an experience that is charged with feeling, and help our customers feel joy and vitality through their favourite music and audio content. The Era family is the next generation of smart speakers, epitomising our commitment to sound innovation, responsible design and a deep connection to the creator community.”

The Era 300 boasts six powerful drivers that direct sound left, right, forward and upward, delivering a breakthrough audio performance featuring Dolby Atmos that places listeners at the very heart of their movies and music, creating a completely immersive music experience.

Era 300 is the brand’s first speaker that delivers multi-channel surround sound when used as home theatre rears. Movie fans can pair two speakers with Arc or Beam (Gen 2) to create a supercharged Dolby Atmos experience that draws them deeper into the action.

Sonos worked closely with its community of leading artists and creators – including Sonos Soundboard members – to meticulously fine-tune Era 300 so listeners can enjoy sound straight from the studio that’s true to the artist’s intent.

Sonos vice president of sound experience, Giles Martin, says: “Just like the shift from mono to stereo, spatial audio is the next evolution in listening – creating a sound experience that wraps you in music. As both creators and major streaming platforms embrace spatial audio for music, the time is right to create an out loud-listening experience that delivers against the promise of this thrilling and creative format.”

Meanwhile, the Era 100, which is slightly larger than its predecessor Sonos One, features all-new hardware and software, with next-gen acoustics and design that deliver detailed stereo sound and deep bass. Two angled tweeters send crisp high frequencies left and right for a rich stereo experience, while a larger midwoofer creates stunning bass that’s unexpected from a single compact speaker.

Two Era 100s can be placed as rear speakers, along with a soundbar, to create a surround sound system, or simply pair two together for room-filling stereo sound.

The new Sonos products feature a new UI and innovations that will help them last longer, use less energy and make use of recycled materials in each product.

Sonos design director for product sustainability, Kitty Suidman, says: “Our commitment to sustainability is embedded in our design process from the start, with the Era family marking a major step forward in our journey to create products that last beyond expectation, perform more efficiently, and use safer and circular materials.”