SnapAV rebrands as Snap One
SnapAV has rebranded to become Snap One, a name which, according to chief executive John Heyman, reflects the company’s goal to be the best provider of solutions, services and platforms for custom installation integrators.
The announcement of a new company name comes on the heels of several major corporate developments, including the acquisition of networking provider Access Networks and a significant investment in remote support solutions provider Parasol.
John says: “The name ‘SnapAV’ no longer fully represents who we are or our aspirations for the future. We kept the name ‘Snap’ because of our ongoing mission to make our partners’ lives easier. Snap One builds upon this legacy and reinforces our aspiration to be the integrator’s most valued and most trusted partner. We want to be the one place with the broadest portfolio of best-in-class products; the one shopping experience that can be done online or in-store; and the one partner that professionals can depend on when installing and supporting the amazing experiences that their customers desire.”
The new name also represents a unified company that includes legacy SnapAV and Control4 organisations following the major merger in 2019.
“Together, now as Snap One, the company can serve as the industry’s central source for everything needed to succeed, today and in the future. The name Snap One emphasises our desire to be the one-stop-source for the solutions that integrators need – including control – whether it’s with our own solutions or third-party products.”
Later this year, Snap One will unveil one unified portal so integrators can research, quote, and purchase any products from a single location. The company will also have one streamlined loyalty program.
Snap One designs, manufactures, and distributes smart solutions for homes and businesses to make life more enjoyable, connected, and secure. The company’s product platform includes over 4,300 proprietary SKUs in entertainment, connectivity, and infrastructure, along with two software platforms (OvrC and Control4 OS3) that provide broad interoperability with thousands of third-party products from hundreds of vendors.
John continued: “Snap One represents our central mission and reminds current and future customers that we strive to be the one company in the industry that can provide a range of solutions, services and options in a snap.”