Sim2’s dealer success and sustainability will be based on the partnership strategies that the company has put in place for 2010 and beyond. The extensive Sim2 product lineup presented throughout 2010, with more coming at the show, is just one part of the many benefits of being a Sim2 dealer.

“We want to lead by example at this year’s CEDIA Expo. The difference between fantasy and reality is attainability,” says Sim2 vice president of marketing Alberto Fabiano.

“This year, more than ever, Sim2 is making a conscious effort to showcase a comprehensive package that includes products and services to support a healthy, stable selling environment for the dealer. In this economic climate, custom integrators don’t just need “cutting-edge”, they need solutions now. At this CEDIA Expo, Sim2 will show them what can be achieved with two-piece projection systems using the newest technologies available now; not next month or next year.”

Some of these solutions are shown outside the light-controlled theatre room offering ideas for a real and viable alternative to large flat panels.

This year, Sim2 is proposing many new models and solutions for the CI segment at EXPO. All the new products are available for immediate shipping

“The soul and passion that directors put into their movies, or the drama and impact of a big sports event, are all but missed when watching them on a flat-panel TV set,” says Fabiano.

This, however, is just one of the many facets of what Sim2 offers to its clients. To find out what else the company has in place to increase integrators profitability and give them a competitive edge, visit Booth 617 at the 2010 CEDIA Expo.