Starting September 2012, Bang & Olufsen is opening up their distribution and recommending the SIM2 projectors as a supplement to the Bang & Olufsen products.

In particular the DLP based projectors models from the SIM2 Multimedia range, will be sold by the Bang & Olufsen 900 stores worldwide. The agreement was formalised at IFA in Berlin, at the launch of the new SIM2 M.150, the company’s first 3D home cinema projector illuminated by 3 x LED.

The SIM2/Bang & Olufsen collaboration will create a wider product offer and a cutting edge marketing proposal, to meet the growing requirements of the demanding customers for the home entertainment.

The range of state-of-the-art audio and video products offered by Bang & Olufsen will be widened by made-in-Italy SIM2 projectors, whose high-end technology is a benchmark for all manufacturers operating in this industry.

With this agreement, SIM2 will increase its worldwide distribution network of 40%, with a partner that is synonymous of Design & Technology SIM2 Multimedia and Bang&Olufsen have different origins and histories, but they share the same approach to work, based on research, innovation, advanced design and continuous improvement of their performances. The two companies turn to the same audience, selected and high-level consumers – well disposed to changes in technology – that in a home cinema system search for an emotional, involving experience more than a pure moment of entertainment.