The new website is a one-stop resource centre to make sure every dealer, installer or DIY consumer can find any information they need for whichever AV setups they are faced with. It is designed to inform, educate, and empower and clearly showcases the advantages of SANUS products, as well as current AV, safety, and aesthetic trends.

With brand new features such as the online MountFinder and HeightFinder selection and installation tools, consumers and installers can use the website to scan a database of more than 20,000 televisions and mounting solutions to find the best mount for their TV or the exact height for installation. Sanus has eliminated the guesswork involved with choosing a mount, and gone are the days when too many mount options are recommended. Consumers are now able to compare and shop based on different features to make sure orders meet their exact needs.

A new user login allows consumers to create their own personalised section of the Sanus website where they can keep track of all previous purchases, be alerted to new accessories that work with their already-owned products, complete product registrations, share information with other users and more. Consumers now have multiple options to purchase Sanus products online. Each product has a buy button that will show nearby retailers, e-partner websites, and they can even purchase online directly from Sanus. Whether a consumer is browsing via computer, laptop, iPad, or mobile device, the new website automatically senses the device type and screen size, optimising the entire experience for each consumer.

The company has also created a one-of-a-kind Sanus Install Tool Kit app that provides videos and product comparison tools to help find and install the perfect mount for every television and room set up.

As an added benefit, a specific information portal was developed for dealers to go online and order safety, sales and product literature and other merchandising items to help them make the sale. The state-of-the-art website includes comprehensive product information, high-end photography, reviews, educational videos, literature, training tutorials and merchandising options to assist dealers with all the tools needed for any job or to answer any consumer question.