Samsung SMART TV is a connected TV, offering full web browsing, communication through social media such as Facebook, Twitter and Skype, plus on demand content delivered through the world’s first HD TV apps store, Samsung Apps. To coincide with the range launch, new local content is also being released soon including BigPond AFL Game Analyser, ABC iView and BigPond Movies.

Smart Hub

For 2011, Samsung SMART TVs will offer richer connected entertainment experiences through one of the most comprehensive offerings of apps and connectivity options. All SMART TVs will offer Samsung’s new Smart Hub, which features:

· Web Browser – full Flash-supported web browsing on your TV, and all while you continue to watch your show or movie.

· Social TV – join in conversations on Twitter, Facebook and Google Talk from your TV screen while you watch your favourite TV program or movie with picture in picture support.

· Samsung Apps – the world’s first HDTV-based application store which offers a range of apps that help people connect to their various passions – whether sports, entertainment, information, games or social networking. Local apps available now and coming soon include BigPond Game Analyser, BigPond Movies, BigPond TV, a suite of NineMSN apps and ABC iView.

· Search All – making it easy to search for desired content on your TV and other DLNA-certified devices, networked PCs and mobile devices, plus internet and video-on-demand services.

· Your Video – which delivers movie recommendations based on a user’s viewing history.

Select models of the new SMART TV range will also feature built in Wi-Fi connectivity. To enable text input onto the screen when tweeting or browsing the internet, Samsung has reinvented the remote control. The new remote offers traditional TV controls on one side, however when flipped over it reveals a full QWERTY keyboard.

3D: The Third Dimension of a SMART TV

Samsung has refined its 3D technologies in the 2011 range of smart audio visual solutions. As the popularity of 3D continues to grow and the availability of 3D content increases, Samsung remains committed to industry-leading 3D performance across all smart audio visual solutions. More than half of the 2011 models will offer 3D technology, so more people can enjoy the rapidly growing 3D content. Samsung has also completely redesigned its 3D glasses, offering the world’s lightest 3D active shutter glasses.

Select Samsung 3D Blu-ray players and home theatres will offer Samsung’s proprietary 3D convertor, which enables consumers to convert 2D content into 3D with the push of a button.

Finally, Samsung’s next-generation home theatre system features ‘3D Sound’ that syncs audio and video to create an immersive experience in which the sound ‘moves’ with the 3D picture.

In Plasma, Samsung has continued to fine tune its panel technology to include a Real Black Filter which reduces the on-screen glare to produce darker blacks and sharper images, and Clear Image Panel which increases the viewing angle and improves the crispness of the image compared with older versions of Samsung products.