RingCentral has announced the beta launch of RingCentral Webinar, available to customers as an add-on to RingCentral’s flagship offering–RingCentral Message Video Phone (MVP).

The new product, which can be accessed through a web browser or through RingCentral’s unified application, has been built from the ground up to ensure radical simplicity when it comes to set-up, use, and management to democratise the webinar experience – a critical channel of communications enabling today’s hybrid work.

Kira Makagon, chief innovation officer at RingCentral, says: “We’ve all been part of webinars and they’re not the easiest to join and when it comes to hosting them, they can be even more nerve wracking. At RingCentral our focus is to simplify communications and collaboration technology so it’s easy to set-up, use, and manage–with RingCentral Webinar, we’re doing exactly that.

“By leveraging people’s muscle memory of hosting and joining RingCentral Video meetings and by adding webinar capabilities directly to our unified communications app – that already offers team messaging, video meetings, and a cloud phone system – we’ve made it easier for businesses to deploy and for users to join RingCentral Webinar.”

Webinar software is often complex and daunting for new users to get the hang of. RingCentral Webinar is a secure solution that makes it easier than ever to plan and host a variety of webinars–whether for all-company meetings, a training session, or a marketing event.

Jim Lundy, chief executive and lead analyst at Aragon Research, says: “RingCentral’s new innovative Webinar offering shows ease of use and simplicity, positioning it well to compete in the market. Traditionally, services like Webinar have been offered as a separate product and have never been easy to join or even schedule. Because RingCentral Webinar looks and feels just like RingCentral MVP, it gives end users and line of business decision-makers the ability to dive right in with zero ramp-time needed.”

RingCentral is building an ecosystem of solutions – from analytics to APIs. RingCentral Webinar will deliver Quality of Service (QoS) analytics for real-time and historical reporting of webinars for both host and panellist roles. With analytics at their fingertips, hosts can ensure the highest quality experience of their organisation’s all-hands webinars with detailed service, quality monitoring, and reporting.