Phillips Professional Display Solutions (PPDS) is set to launch its PPDS Publisher app at ISE 24, designed to help businesses maximise their engagement potential with content creation and scheduling on Philips B-Line 4K Business TVs.

PPDS Publisher provides the tools and freedom for businesses to remotely take total control of all their visual communication needs and creative ambitions.

“In fast-paced environments, businesses need to use and seize every opportunity, and with PPDS Publisher, we are giving them the tools and freedom to act on their instincts and ambitions in the fastest, most secure and cost-efficient way,” PPDS professional TV global product manager Jan van Hecke says.

“With PPDS Publisher, we have built a solution that will help our customers to truly maximise the benefits and opportunities available through Philips B-Line Business TVs, letting them unleash their creative minds and ideas to better their business prospects. This is an A-star update for Philips B-Line.”

Whether in an office or meeting room, a busy bar, café, gymnasium, local sports club or medical waiting room, the PPDS Publisher app now comes embedded into all new Philips B-Line Business TVs and can be quickly added to existing ones via a simple software update for free.

Requiring zero training, users can download PPDS Publisher, available free-of-charge via the App Store and Google Play store onto their preferred smart device (including smartphones and tablets). The app can then be seamlessly and securely linked to their network of TVs. The platform comes with a growing choice of templates, which can be selected and tailored to suit.

Breaking further beyond the limitations and obstacles of other platforms, PPDS Publisher also offers the ability to schedule content at specific times, such as happy hour deals in bars, daily specials in restaurants, promotions in retail stores or even staff celebrations (such as birthday messages) in the office.