PPDS, the exclusive global provider of Philips digital signage, interactive displays, direct view LED and professional TVs, used the range of Philips LED and digital signage solutions to help redefine the car showroom experience for Seat CUPRA customers in Munich.

With over 350 authorised dealers and over 390 service partners, Spanish automobile powerhouse CUPRA is fast becoming a driving force in the electric car world, with its range of customisable racing-inspired models for street, track or off-road fun.

With the new era of automobiles comes a new era of technology — both within the cars and across the brand. That’s why when the CUPRA flagship showroom was set up in Munich, it was just as important to have the right tech that reflects the brand’s authority on innovation. What CUPRA needed was a cutting-edge system that allows them to create a localised identity, whilst also having the flexibility to accommodate the ever-changing models within the dealership.

To turn their vision into a reality, CUPRA teamed up with MEKmedia and PPDS for a showroom like no other. Together, a custom solution was designed and deployed in less than three days. To ensure absolute showroom flexibility, a modular display set-up was created to allow for fast and versatile content playback.

Three Philips L-Line LED displays and an oversized 65” Philips screen were installed to showcase the features, branding, and benefits of each model. The display set-up was designed in such a way that they could be shifted to match the various showroom configurations, as well as being utilised in the front windows to attract more traffic. This set-up also allows for the car configurator to be utilised, enabling customers to create their dream car live on-screen—an important aspect of the CUPRA brand. This resulted in significantly greater brand awareness, customer interaction, and staff productivity.

SEAT head of DND, Erik Händler, says that PPDS delivered the perfect solution with their Philips displays and flexible way of working.

The showroom gives users a modular design with a flexible display set-up, meaning the showroom can be customised effortlessly to suit the various models and events throughout the year.

Additionally, it gives users a retail car configurator, meaning customers can configure their dream car live on screen to see how it will look before placing their official order. This increased customer confidence whilst also reducing the number of demonstrator models required.