Philips consumer lifestyle chief executive Pieter Nota says, “Consumers value brands they can trust, brands that continue to excite them. Philips is one of the top 50 brands in the world and at this year’s IFA.”

Philips’ won four European Imaging and Sound Association (EISA) 2011-2012 awards. Philips was awarded European 3D TV of the year, European Green TV of the year, European Compact System of the Year and European HT Compact System of the Year.

In the area of oral healthcare, the Philips Sonicare AirFloss will be showcased. The AirFloss uses rapid bursts of water and air for superior interdental cleaning. In male grooming, the new AquaTouch shaver will be on show, it builds on the growing trend for men to have a wet shave using an electric shaver. Innovations for the home include the Philips PerfectCare Iron, which uses revolutionary steam technology to allow all fabrics be ironed at just one temperature, and the Philips Saeco Intelia, the first ever fully automated espresso machine to be certified with an in-cup quality label by Centro Studi Assaggiatori Italian Tasters.

Philips Lifestyle Entertainment will introduce the latest additions to the successful Fidelio docking speaker range, including Philips’ first docking speakers for Android devices. With these additions, Philips now has a leading range of music systems for both the Apple and Android user. Philips is also entering the high-end headphones category, launching the Philips Fidelio L1 headphones.

Introductions from Philips Television demonstrate continued commitment to excellence in picture quality, design, cinema proportion 3D TV and SmartTV. Along with the EISA award winning Philips 46 inch 9000 series TV, Philips will showcase the latest addition to the range of cinema proportion televisions, the Cinema 21:9 Platinum Series LED TV. Also on show, the award winning DesignLine, a new range of LED TVs that break the mould in TV design and Europe’s greenest TV, the second generation Econova ECO Smart LED TV. The Econova consumes 60% less energy than LCD TVs thanks to LED lighting technology.