Signify has introduced the Philips Hue Play wall washer, a solution that makes entertainment lighting more immersive and design-forward, while a new generative AI assistant gives users the power to create deeply personalised lighting that reflects their mood.

The Play wall washer uses exclusive ColorCast projection technology to deliver vibrant, wide-angle gradients and lighting effects.

When syncing to games, movies or music, the Play wall washer reacts in real time with rich full-colour gradients and effects. Hue’s dynamic entertainment algorithm enhances realism and spatial immersion, while users can change the projection area by positioning the device closer or further from the wall. When not syncing, Play wall washer transitions seamlessly to premium ambient light.

Philips Hue’s Play wall washer offers easy setup and control through the Hue ecosystem. Users can personalise features such as intensity, speed, brightness and positioning. An intuitive 3D drag-and-drop feature in the Hue app enables precise customisation of light positioning and direction.

Hue Play wall washer works seamlessly with the Hue HDMI Sync box, TV and PC Sync apps, all Hue accessories and voice assistants such as Amazon Alexa, Google Assistant and Apple HomeKit.

“The Hue Play Wall Washer is a bold step toward our vision of lighting as a cornerstone of immersive entertainment. Its sleek design and powerful light projection transform everyday spaces into dynamic, content-driven experiences,” Philips Hue at Signify business leader John Smith says.