Over-the-top (OTT) app developers are working in a space filled with uncertainty. The field lacks a unified approach to develop, test, verify and certify their HTML5 apps across a multitude of platforms and vendors.

In an act to bring some uniformity to the space, Opera TV has launched the Opera TV Certification Program, which will bring validity to OTT services across multiple ecosystems, platforms and devices.

This first of its kind program is the largest HTML5-powered TV ecosystem in the world.

Achieving app certification provides tools and documentation for app developers and verifies the app is compatible with Opera-powered devices. This streamlines development efforts and reduces the time-to-market from months to weeks.

It also provides device manufacturers and operators with a test suite to ensure their devices, embedded with Opera TV’s latest SDK, comply with device specifications. This significantly shortens the time to bring numerous top-tier complex applications to the device.

Opera TV chief executive Aneesh Rajaram says OTT is quickly becoming an important viewing choice for consumers.

“There’s no reason for the app development and launch process to be so cumbersome, there should be a clear path everyone can understand, trust and follow,” he says.

“OTT video app developers should be able to build once and deploy HTML5-based applications compatible with all Opera TV devices.

“This increased efficiency and cost savings mark a significant step forward for the industry. We look forward to helping content providers, developers, OEMs and operators reach new levels of success.”

The Opera TV Certification Program unites HTML5-based devices into one coherent ecosystem that is market-ready at the silicon level. It provides app developers with unprecedented access to specifications and documentation for connected TV platforms, simple-to-use developer tools such as emulators and code snippets and access to a global support team of experts in Europe, North America and Asia. Unlike individual OEM or operator platforms, the Opera TV platform evolves quickly to keep pace with market requirements, supporting the complex needs of demanding OTT services.

Through the program, certified apps can be distributed through Opera TV partners, which include consumer electronic device manufacturers as well as the fast-growing pay-TV and free-to-air operators. Unlike other programs, this is a multi-silicon, multi-device, multi-industry approach, all aimed at reaching viewers in their living rooms on any device. Opera TV can also help with the distribution and publishing of certified apps and work closely with app developers and content owners to ensure maximum reach for their content.

The Opera TV Store, an OTT experience for consumers, brings more than 1,000 apps to OEM brands and pay-TV operators. Existing partners with apps launched through the Opera TV Store have the easiest path to certification and are already jumping on board. In addition, Opera TV is expanding its relationship with other premium content partners, who have complex or custom requirements, to ensure they are perfectly aligned and can capitalise on all the benefits of the new certification program.